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Digital Marketing & Content Coordinator

Duties & Responsibilities To build online brand awareness in order to drive sales. Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales. Generate innovative ideas to reinforce our marketing campaigns across digital channels Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied Manage the content strategy, including copywriting and website updates. Create unique, relevant and engaging content for all digital platforms Ensure content that is well researched, accurate, balanced and well written. To plan and monitor the ongoing presence on social media and website in order to grow the market base Brief technical updates to the development team, review and testing of deliverables Desired Experience & Qualification Have Matric Relevant Tertiary Qualification in Marketing/ Journalism/ Advertising. Have a minimum of 3 Years’ Experience as a Digital Marketer Experience with B2C Media, Google AdWords, Email Campaigns, SEO, SEM & Growth hacking is essential Experience with Facebook Ad Manager Experience using Content Management systems Knowledge with online advertising platforms Knowledge of Web Analytic tools.

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