Digital Acquisition Specialist
- Ad Placed : 25 Jun 2019 02:09:49
- Remuneration : PER MONTH
- Employment Type : Full Time
- Industry : General Employment
- Region : Western Cape / Cape Town
- Company : The Skills Mine
Other General Employment
The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.
Knowledge and experience
- 3+ years of experience planning and buying media with hands on-experience with digital media platforms.
- Experience using DSPs, agency trading desks, or other forms of programmatic media buying.
- Experience managing Facebook campaigns across Africa and Middle East.
- Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.
- Experience in using a variety of tools, channels and approaches to drive customer acquisition
- Demonstrated ability to execute performance driven digital media campaigns.
- Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East
- Strong computer skills including Excel, Access, Word, and PowerPoint.
- Self-directed, proactive, and capable of creating solutions and resolving issues.
- Experience of PPC campaign management.
- Good understanding of marketing and advertising principles
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