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Digital Acquisition Specialist

The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.

Knowledge and experience

  • 3+ years of experience planning and buying media with hands on-experience with digital media platforms.
  • Experience using DSPs, agency trading desks, or other forms of programmatic media buying.
  • Experience managing Facebook campaigns across Africa and Middle East.
  • Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.
  • Experience in using a variety of tools, channels and approaches to drive customer acquisition
  • Demonstrated ability to execute performance driven digital media campaigns.
  • Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East
  • Strong computer skills including Excel, Access, Word, and PowerPoint.
  • Self-directed, proactive, and capable of creating solutions and resolving issues.
  • Experience of PPC campaign management.
  • Good understanding of marketing and advertising principles

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